Have you achieved the true growth potential of your organization? Can your business develop team plan, implement and execute effectively as it pertains to the areas below?
Market Research
What is the size of your target market? What portion do you own?
How satisfied are your customers and why? Where are you vulnerable?
Do you have proper market intelligence to make key strategic decisions?
Market Diversification
How can you best leverage your market position and core value proposition?
How can you partner and outsource to fulfill your marketing strategy?
Are you prepared for changing growth factors in your industry?
New Business | Profit Center
Is your launch plan viable? Is it a fit for current management team? Do they have time?
Should you acquire or build organically? How do you stop from eating your young?
What other business development skills are necessary for the new business model?
Sales and Marketing Strategy
Is your sales and marketing planning method streamlined, yet comprehensive?
How do you evolve your offerings and advance sales and marketing techniques?
How do you determine approach to the market? (i.e. direct/indirect, channel, partners)
Marketing Management
Are you leveraging all internet marketing and new digital media to your advantage?
Do you properly measure return on investment by media, customer or market?
Are mix of services and products appropriate? Have you mapped your client lifecycle?
Sales Organization Development
How effectively have you mapped out your marketing strategy and sales process?
Have you structured the right type of business development team with the right players?
Do you have the proper sales compensation plan with respect to your objectives?
Sales Management
Do you have properly defined sales controls, budgets and forecasting methods?
Are coaching & training methods up to par? Is channel partner management pro-active?
Are goals set appropriately? Can you see what you need to make the right decisions?
What Do You Think?
Is this an area of strength waiting to be better leveraged? Or is improvement needed that will allow the organization to progress overall?
How long has this been true? What are the best options for addressing it? What outcomes are realistically possible?
What other areas of the business need to be focused on to support initiatives in this area?
What approaches may be valid?
Are you consistently driving double or triple digit growth?
Can you update your marketing strategy quickly enough? Can you see new markets as they form?
Have you adapted quickly enough to internet based business and other technologies?
Do you have the proper executives with the needed business development and marketing skills?
