How are you leveraging the Internet to drive growth? Is there still time to gain an advantage or do you have to play catch up? Do you know which of the below are relevant to your business and how?
Search Engine Optimization
How do maximize your website's exposure to your target audience on search engines?
How do you choose the proper keywords? How effective is your content strategy?
How do you monitor your performance? What metrics do you track? What is ROI goal?
Social Media
Web Analytics
What data should you collect? What data should you ignore? What tools should you use?
Can you make intelligent business decisions based on the data you are collecting?
Do you understand key performance indicators, user behavior and conversion paths?
Pay Per Click Advertising
What are the key elements of a successful pay per click campaign set up?
How do you effectively update, track and analyze a pay per click campaign?
Do you know which key words your competition is bidding on and why?
Email Marketing
How do you acquire and or build an E-mail list? Do you know how to get opt-in?
Have you determined the relevancy, deliverability and frequency of your message?
Is the message copy effective? How does it work in synch with landing pages?
Mobile and Local
How do you structure a mobile site? How does it complement the main website?
What are best methods for geo-targeting? Where is mobile a good fit?
How are users interacting with smart phones on the web? What is different?
Website Development
When was your site last updated? How usable is it? How is user experience monitored?
Is your site performing? Does it convert visitors to prospects and customers?
What are your content creation strategies? Is your website distinctive and appealing?
What Do You Think?
Is this an area of strength waiting to be better leveraged? Or is improvement needed that will allow the organization to progress overall?
How long has this been true? What are the best options for addressing it? What outcomes are realistically possible?
What other areas of the business need to be focused on to support initiatives in this area?
What approaches may be valid?
How do you capitalize on these opportunities
Have you adapted quickly enough to internet based business and other technologies?
Do you have the proper staff; with the proper skill levels in the disciplines needed?
Or will you let someone else take your Web opportunity to the bank?
